gangster vegan
Entrepreneurs
Jordan Paris

Less Generic, More Specific

Gangster Vegan will likely never rank anywhere near the top for these keywords, perhaps not even the top 20 pages. It’s because these are generic keywords.
But guess what? If you type in “gangster vegan,” you’ll find them. In fact, they are the only result you’ll see for almost 10 pages. It’s because this is a specific keyword.

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Simon Sinek zune
Entrepreneurs
Jordan Paris

Run Your Own Race

Often, a story from one of my teacher’s, Simon Sinek, bubbles to the surface of my mind. It goes something like this: Simon spoke at

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morning habits
Entrepreneurs
Steve Jordan

The 7 Morning Habits of Highly Successful People

I work with some of the most successful people in the world for my entire career dating all the back to 1997 when I was a personal trainer at the White House. Through these experiences I’ve picked up, I’ve listened, I’ve asked and I’ve seen 7 habits that help to keep these type A personalities feeling and looking good.

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